Approaches to Advertising Campaigns

Celebrity Endorsement 

EE Mobile --> 

We have Kevin Bacon, the star from the popular 80s film, Footloose. He is widely so known so for EE that is a major selling point for EE, as they have came extremely more popular over the years since he was the main advertiser. 

Recently, the new 5G is available from EE being the main leaders in promoting the controversial data service. The new advert for the EE 5G also includes the alternative rock band, Bastille performing their song, 'Pompeii' along with graphics and effects that can be seen from the phone view, only made possible by the 5G and is screaming out the next generation of mobile service. 

Click on image to see advert

Sauvage Dior -->

Here, the aftershave/cologne brand have brought in the popular US actor, Johnny Depp. He was hugely popular for portraying the roll of Captain Jack Sparrow in the blockbuster film series, Pirates of the Caribbean. The fact that they have this iconic actor who has also done other blockbuster films such as Alice in Wonderland, will bring a vast audience to the cologne. These may be the followers and fans of Johnny Depp but anyone who is interested in it with him featured on it, being a huge part of them growing up with the films he was involved with. 

Click on image to see advert

Virgin Media -->

Virgin have used a few of the world's ionic faces such as Sir Richard Branson and David Tennant. However, a more recent one is seen to be using the fastest man in the world, Usain Bolt. This would be highly effective as he is one of the world's most famous people due to the records he has brought to the tracks. This leads to why he is used. The fact he is the world's fastest man will make the service and the internet that Virgin Media provide are the fastest out there compared to any other company. They are competing against the big brands across the UK with the likes of Sky and BT trying to get a wider customer service, and using Usain Bolt will provide this. He has been featured in a number of their adverts to show the repetitive message that Virgin Media have the best and fastest service. 

Click on image to see advert

Click on image to see advert

Click on image to see advert -- Here the advert is using synergy with Usain Bolt with Virgin Media and the new film that has been released - Kingsman 

*note to self to complete 

Shock Advertising 

complete in spare time - ASAP

Target Audience 

ant and dec - santander 

LFC - Nivea 

Dwayne 'The Rock' Johnson - Under Armour