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What is celebrity endorsement? This is where a company will advertise their new product with a celebrity. It can usually boost up their market by a significant amount, especially if the celebrity endorsing it is known widely around the world. That will open up the market not just to the country the organisation is based in but the whole of the world population. EXAMPLES: EE - Kevin Bacon Under Armour - Dwayne 'The Rock' Johnson / Anthony Joshua Nike - Cristiano Ronaldo Virgin Media - Sir Richard Branson / Usain Bolt What is 'Shockvertising'? (Shock Advertising) This is where the company use interesting facts or visuals that will shock the audience into buying the product or potentially stopping them using a certain product, such as cigarettes. NHS - Stop Smoking AD Cigarette Packets - The pictures featured - Personally too disturbing to show on blog. NESPRESSO George Clooney is big amongst the film making industry. He may also be bi...