Types of Propositional Messages Examples

Those that establish a common ground:

E.G.  British Gas - Here to Solve. 

These British Gas adverts show the everyday life of a parent and what it is like to own a house in the space of 60 seconds. This is one video of a series of adverts that show this.  This conveys an establishment of common grounds between the company and the audience due to the fact that it shows British Gas to be there when in times of need with house problems with boilers and hot water etc. This advert will appeal to the audience of the people watching the advert beacause of how much it relates to the general public. They have multiple videos called which all portray the same image. 

To see adverts, click on the images

Bathroom

Kitchen

Those that fulfil a need:

E.G- Apple 

Apple produce their products for particular needs. Where all of their prodcuts would be useful for everyday life and are quite popular amongst the population of the world, they are still provided for those who need them for a particular reason. With the likes of the iPad Pro which was released in 2018 along with the Apple Pencil, they would be targetted towards someone who is into the art and graphic design industry with the sleek and high quality display. The iMac would be a product that is aimed towards the producers of music or any editors working on any high end pieces of art such as music and film. Probably the most popular Apple product is the iPhone. This would primarliy be aimed for the people who need access to the internet all the time and made easier by the use of their mobile device, such as business owners. They can also be targetted for the photographers of the world and video makers with the cameras they install on the phones. We see this clearly on the adverts for the iPhones where it says 'Shot on iPhone'. 

       

iPhone Snowbrawl advert - shot on iPhone 11 Pro

The making of Snowbrawl

Those that offer a solution to a problem:

E.g. Corsadyl Toothpaste


An example of this is toothpaste. This is beacuse it will target pretty much everyone of the world to buy the toothpaste. The way they do it is by saying that to buy this product, they will will get rid of a problem that they may suffer with or feel like they do. Brands such as Corsadyl have an advert where they highlight some problems that someone could come across but if they use their toothpast, then they will not have to even consider those problems again. This advert will get you self consious and make you start thinking whether purchasing this product would be the best thing to do, and test it out.. Right there, they have enticed at least one person and gained by getting a new customer and economically. 

                           
                          

Those that offer a clear benefit:
E.G- WeightWatchers 

Here, the advert is showing the benefits of the whole scheme and with the food that weight watchers provide. The main aim for everyone in the world is to keep fit and look good, whether it may be for the purpose of to keep fit, get a summer body, feel happier and better overall about yourself or to generally stay healthy. This advert shows this as it shows a various amount of people who have tried weight watchers and and they feel about it, showing the positive light and clear benefits of using the products. This would again entice a viewer to get the product so they can potentially recieve that feeling of clear benefits after the use.