These exact same or similar images will be used throughout the commercials to promote the launch of the new nike boot collection pack. They may be seen in an animation type video, someone playing in the boots or an abstract montage of different camera shots of the footwear. Doing this is repurposing the media, giving it extra meaning and value as it has been used in multiple ways to gain exposure.
Click on the Image to view video - Nike Phantom GT Commercial (repurposing)
LO2.1 - Physical to Digital
In today's day of age, the world has entered the digital era and everything is processed or completed either online or using some sort of software used specifically for that task. However that is not always the case. Although the vast majority of the world's population have access to digital devices, many generations still do not know how to use and do not learn, creating a gap in the market in the use of digital technology and methods. This leads to them staying with what they know and producing everything physically and not digitally. This can prove to be slightly inconvenient, especially for businesses. The best way to collate evidence is to store is both physically and virtually so there are always backups of each document.
One way of converting documents from a physical piece of paper to appear digitally on your computer screen is through scanning. This is the process of connecting your computer to your printer or scanning device together. Once connected, place your document face down onto your scanner and press scan. All of the document will then process onto the screen and an exact copy with show up virtually.
You may not have a computer or scanner to process anything from physical to digital copies. However, the smart phones we have in our lives now can perform this. There are many applications that you can use that are simply free to download on your device. This is capable on both IOS (Apple) and Android devices and allow you to scan anything you wish to keep copies stored on your mobile phone device.
File Formats
Eg. Susie has a collection of creative media work and wants to know what is the best file format for uploading each medium to her own dedicated website. They have all been digitised, but not necessarily to the most appropriate file format.
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