Digital Media 2019-2021 James Murphy

  P1  For this unit, I am presenting the pitched idea for the City of Culture title to be rewarded to Liverpool. Here, I showcase and explain how and why I have chosen some methods and techniques to promote the campaign. To promote the campaign, I have decided to use a wide variety of methods that would showcase the campaign further. I also decided to do this as it is more realistic due to campaigns in today's day of age usually expand their growth through the use of different mediums, essentially gaining the attention of different target audiences and demographics to the same topic.  Below are what products I have produced to promote the campaign, including the methods of traditional and digital advertising as well as building an identity for the brand.  Click HERE to see a more precise explanation and plan of what I want my campaign to follow. Presentation Link:  https://prezi.com/view/osogdcvDvqKGlpjy5CRZ/   Legislation & Planning (M2) These pieces of planning are vital for

  Software: Adobe Illustrator Idea and Reasoning behind this logo: I wanted this logo to represent the campaign but also fit in with the modern codes and conventions and trends of what makes a good, successful logo.  I wanted the logo to portray the city of Liverpool, and link with the reasonings of the campaign, so by including the Liver Bird seemed acceptable due to the homage and recognition it receives right though the city.  Process To start off, the logos were sketched out on paper so I could get a feel of what the logo would look like and work the best, as well as providing a foundation to what the logo could potentially result as. As a designer of logos myself, I do this so I can get a firm understanding of what the logo is trying to communicate. and if any changes need to be made, as well as opening up to different interpretations.  After the sketching and idea generation, I went into Adobe Illustrator to digitally build the logo, choosing my favourite 3 samples. Here, I built

  Why is it important? The legalisation and planning of a campaign in essential. Without it, no events will be able to go ahead, hindering the whole purpose and aims of the campaign I have put forward.  This usually comes in a form of a document, which is filled out to essentially determine whether the events can go ahead or not, by stating what is safe for visitors and participants of the events. The use of these documents put the safety of everyone first, which then allows everyone to have a good time.  Documents This document is risk assessment of the creation of the campaign advertising, more specifically the filming and editing of the short film. I done a risk assessment for this due to the fact there were many locations I had to film at, as well as there being a variation of different ways the film was being made and out together. 

  Having traditional style advertising such as print is very helpful for the campaign.  It keeps the traditional form of advertising whilst also reaching out to large group at a single time. Using the softwares Adobe Photoshop and Illustrator, I was able to create posters that relate to specific events within the campaign, as well as one for the whole campaign as a whole.  I have decided to go with traditional, print adverts due to the many advantages it brings to the campaign. One reason is the trust people have with the print outs they pass by when doing the weekly shop or day out etc. This is due to the potential risk online adverts bring, such as viruses and pop-up ads taking over the device. I also personally believe, print and traditional adverts bring a much greater advantage as they are accessible to everyone. Whether the prints are absorbed into the brain of the citizen or not (which can pose as a limitation to the use of traditional advertising), there is not age restriction