Digital Media 2019-2021 James Murphy

QUESTIONS - 1. How have the advertisers tried to create or raise brand awareness? 2. Are they launching a new product to the market? 3. Are they doing a battle with a competitor and trying to increase their market share? 4. Are they re-branding? 5. Are they trying to get feedback from their audience? If so, how? PRINT -  1. The advertisers here are the contraception brand, Durex. They produce condoms for when anyone who 'wants to test the mattress'. I believe this advert is powerful and tells a good message. The age this would apply for is around the 16 - 25 mark, maybe to early thirties. This is because this is the time of age people start experimeting and going down. The fact that there is the baby chair with an expensive price anyone young would not be able to afford, then a durex logo with a way cheaper price tag, is letting people know, mainly the young generations, that spending around 2 pound can literally save your life. They raise brand awareness t

The advert for Red Dead -    https://www.youtube.com/watch?v=gmA6MrX81z4 Product Name This product name is Red Dead Redemption 2. It is a game produced by Rockstar Games. When product originated The product originated in May 2010 with the first game of Red Dead to come out to the public on consoles. The advert would have been made by Rockstar with the facilities that they have in store already.  Which company makes the product Rockstar games make this game.This is the comapny that also create the globally popular game, Grand Theft Auto series. They are known for the open world games that gamers can do anything from earning money to robbing banks to committing the most serious of crimes, hence why they are all 18 rated - or M for Mature in the US. List all adverts for that product - web links in word doc. For the 2018 game of Red Dead Redemption 2, the game was advertised in many ways from simple online ads to massive bill boards in the main popular cities

With this Text wraps, we practiced this as it would be useful for the magazines and newspapers we will be creating. I done this by getting the Lorem Ipsum generated text in a text box, and getting different images, PNG with no background, and adding them in. From here, you click the layer of the image, select 'Widow' and select Text wrap. From here, we can adjust the gaps from

Original Newspaper Double Page Spread Thumbnail Layout  Here I made a double page spread of a magazine. I done this in both Indesign and Photoshop. I made a thumbnail to guide my designs but also took the inspiration from the newspaper its self. I also used text wraps which we have used in previous lessons. This brings the text, which is Lorem Ipsum in this case, around the pictures.

Coloured Resolution   Black and White Resolution These are pictures which we had to adjust the resolution of. We went from 5 DPI all the way to 300 DPI. This shows the change of quality each DPI size has. I used both Photoshop and Indesign for this process.

  In the process of making a magazine, we had to make visualizations of the magazine we are making. Here, we have the cover, contents and double page spread. This is a music magazine reviewing a guitar (Epiphone Les Paul Custom). I will have my own pictures of the guitar, pedals and guitarist and will get them from outside of school, in my house and a few other locations such as music shops. I have chosen this genre of music magazine as it is a big passion in which I have as I play guitar myself and massively influenced by anything rock/guitar music and guitars and guitarists themselves. I will build this magazine up more by the use of both Adobe Photoshop and InDesign, using the characteristics and code and conventions of a magazine as guide lines. I will also get other examples of magazines that primarily focus on this genre of rock and guitars, and use them as inspiration.