Case Scenario Video Link: Booking.com - Booking.Yeah!
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What is celebrity endorsement? This is where a company will advertise their new product with a celebrity. It can usually boost up their market by a significant amount, especially if the celebrity endorsing it is known widely around the world. That will open up the market not just to the country the organisation is based in but the whole of the world population. EXAMPLES: EE - Kevin Bacon Under Armour - Dwayne 'The Rock' Johnson / Anthony Joshua Nike - Cristiano Ronaldo Virgin Media - Sir Richard Branson / Usain Bolt What is 'Shockvertising'? (Shock Advertising) This is where the company use interesting facts or visuals that will shock the audience into buying the product or potentially stopping them using a certain product, such as cigarettes. NHS - Stop Smoking AD Cigarette Packets - The pictures featured - Personally too disturbing to show on blog. NESPRESSO George Clooney is big amongst the film making industry. He may also be bi
For the creation of the magazine we have been asked to do, we had the choice of a lifestyle magazine or music. With being a guitar player myself and having a huge interest in the rock and roll world, I decided to do music as it would be a lot easier for me to do and understand. I chose the masthead name of Live Guitar, simply because the target audience is for those individuals who enjoy the guitar music industry and those who live through their passion for guitars with the way they look, sound, play and who plays them. I can say this from personal experience from myself. MY OWN PICTURES: We had to produce the magazine 100% on our own. That meant no teaming up and no images from anywhere else apart from the ones we have taken ourselves as homework. As this was a music magazine focusing on the topic of guitars, it was very useful that I had my own guitars on my wall at home. The guitar featured in an Epiphone Les Paul Custom Pro, which is one the highest range Epiphone guit
Celebrity Endorsement EE Mobile --> We have Kevin Bacon, the star from the popular 80s film, Footloose. He is widely so known so for EE that is a major selling point for EE, as they have came extremely more popular over the years since he was the main advertiser. Recently, the new 5G is available from EE being the main leaders in promoting the controversial data service. The new advert for the EE 5G also includes the alternative rock band, Bastille performing their song, 'Pompeii' along with graphics and effects that can be seen from the phone view, only made possible by the 5G and is screaming out the next generation of mobile service. Click on image to see advert Sauvage Dior --> Here, the aftershave/cologne brand have brought in the popular US actor, Johnny Depp. He was hugely popular for portraying the roll of Captain Jack Sparrow in the blockbuster film series, Pirates of the Caribbean. The fact that they have this iconic actor who has