Digital Media 2019-2021 James Murphy

  Software: Adobe Illustrator Idea and Reasoning behind this logo: I wanted this logo to represent the campaign but also fit in with the modern codes and conventions and trends of what makes a good, successful logo.  I wanted the logo to portray the city of Liverpool, and link with the reasonings of the campaign, so by including the Liver Bird seemed acceptable due to the homage and recognition it receives right though the city.  Process To start off, the logos were sketched out on paper so I could get a feel of what the logo would look like and work the best, as well as providing a foundation to what the logo could potentially result as. As a designer of logos myself, I do this so I can get a firm understanding of what the logo is trying to communicate. and if any changes need to be made, as well as opening up to different interpretations.  After the sketching and idea generation, I went into Adobe Illustrator to digitally build the logo, choosing my favourite 3 samples. Here, I built

  Why is it important? The legalisation and planning of a campaign in essential. Without it, no events will be able to go ahead, hindering the whole purpose and aims of the campaign I have put forward.  This usually comes in a form of a document, which is filled out to essentially determine whether the events can go ahead or not, by stating what is safe for visitors and participants of the events. The use of these documents put the safety of everyone first, which then allows everyone to have a good time.  Documents This document is risk assessment of the creation of the campaign advertising, more specifically the filming and editing of the short film. I done a risk assessment for this due to the fact there were many locations I had to film at, as well as there being a variation of different ways the film was being made and out together. 

  Having traditional style advertising such as print is very helpful for the campaign.  It keeps the traditional form of advertising whilst also reaching out to large group at a single time. Using the softwares Adobe Photoshop and Illustrator, I was able to create posters that relate to specific events within the campaign, as well as one for the whole campaign as a whole.  I have decided to go with traditional, print adverts due to the many advantages it brings to the campaign. One reason is the trust people have with the print outs they pass by when doing the weekly shop or day out etc. This is due to the potential risk online adverts bring, such as viruses and pop-up ads taking over the device. I also personally believe, print and traditional adverts bring a much greater advantage as they are accessible to everyone. Whether the prints are absorbed into the brain of the citizen or not (which can pose as a limitation to the use of traditional advertising), there is not age restriction

The use of videos are compelling to an audience, and especially useful for any type of campaign. It is a way of communicating to an audience but having that personal connection right the way through the film, helps the campaign boost to a greater extent. Stats show that the conversion rate of videos making an impact are 80%, proving that having a video or short film promoting the campaign will have a positive impact on it, providing it fits with the appropriate content and language.  The main aim and in an ideal situation, I would have produced and developed a video promoting the campaign. However, I was unable to complete this task due to other commitments and the tight timescale with doing another four A-Level Subjects during the short time left I had of my studies. Even though no final video was produced, I did not neglect the film product. Over the weeks of making my campaign, I ventured outside and visited landmarks and areas and captured a series of clips that relate to what my v

  What is the proposal for? This proposal is for a City of Culture campaign, where we will see Liverpool City being awarded the title of Capital of Culture and host events to celebrate and promote the area.  WHAT IS BEING INCLUDED WITHIN THE PROPOSAL?    As this proposal is a bid to be awarded the City of Culture, the document includes plans and ideas in the form of occasions or events, that will celebrate the award. For example, hosting an awards night for all across the Liverpool City Region districts on what people have done in their communities or any competitions that have been entered etc. The places included and the dates of events are also included to allow a perception of time for the  FORM / GENRE There will a variation of how I am going to advertise and promote my proposal. This will be done using many different mediums, following all the suitable code and conventions for that medium.  For example, I aim to be going right across the board, creating print media to promote