Digital Media 2019-2021 James Murphy

  P1  For this unit, I am presenting the pitched idea for the City of Culture title to be rewarded to Liverpool. Here, I showcase and explain how and why I have chosen some methods and techniques to promote the campaign. To promote the campaign, I have decided to use a wide variety of methods that would showcase the campaign further. I also decided to do this as it is more realistic due to campaigns in today's day of age usually expand their growth through the use of different mediums, essentially gaining the attention of different target audiences and demographics to the same topic.  Below are what products I have produced to promote the campaign, including the methods of traditional and digital advertising as well as building an identity for the brand.  Click HERE to see a more precise explanation and plan of what I want my campaign to follow. Presentation Link:  https://prezi.com/view/osogdcvDvqKGlpjy5CRZ/   Legislation & Planning (M2) These pi...

  Software: Adobe Illustrator Idea and Reasoning behind this logo: I wanted this logo to represent the campaign but also fit in with the modern codes and conventions and trends of what makes a good, successful logo.  I wanted the logo to portray the city of Liverpool, and link with the reasonings of the campaign, so by including the Liver Bird seemed acceptable due to the homage and recognition it receives right though the city.  Process To start off, the logos were sketched out on paper so I could get a feel of what the logo would look like and work the best, as well as providing a foundation to what the logo could potentially result as. As a designer of logos myself, I do this so I can get a firm understanding of what the logo is trying to communicate. and if any changes need to be made, as well as opening up to different interpretations.  After the sketching and idea generation, I went into Adobe Illustrator to digitally build the logo, choosing my favourite 3 sam...

  Why is it important? The legalisation and planning of a campaign in essential. Without it, no events will be able to go ahead, hindering the whole purpose and aims of the campaign I have put forward.  This usually comes in a form of a document, which is filled out to essentially determine whether the events can go ahead or not, by stating what is safe for visitors and participants of the events. The use of these documents put the safety of everyone first, which then allows everyone to have a good time.  Documents This document is risk assessment of the creation of the campaign advertising, more specifically the filming and editing of the short film. I done a risk assessment for this due to the fact there were many locations I had to film at, as well as there being a variation of different ways the film was being made and out together. 

  Having traditional style advertising such as print is very helpful for the campaign.  It keeps the traditional form of advertising whilst also reaching out to large group at a single time. Using the softwares Adobe Photoshop and Illustrator, I was able to create posters that relate to specific events within the campaign, as well as one for the whole campaign as a whole.  I have decided to go with traditional, print adverts due to the many advantages it brings to the campaign. One reason is the trust people have with the print outs they pass by when doing the weekly shop or day out etc. This is due to the potential risk online adverts bring, such as viruses and pop-up ads taking over the device. I also personally believe, print and traditional adverts bring a much greater advantage as they are accessible to everyone. Whether the prints are absorbed into the brain of the citizen or not (which can pose as a limitation to the use of traditional advertising), there is not ag...

The use of videos are compelling to an audience, and especially useful for any type of campaign. It is a way of communicating to an audience but having that personal connection right the way through the film, helps the campaign boost to a greater extent. Stats show that the conversion rate of videos making an impact are 80%, proving that having a video or short film promoting the campaign will have a positive impact on it, providing it fits with the appropriate content and language.  The main aim and in an ideal situation, I would have produced and developed a video promoting the campaign. However, I was unable to complete this task due to other commitments and the tight timescale with doing another four A-Level Subjects during the short time left I had of my studies. Even though no final video was produced, I did not neglect the film product. Over the weeks of making my campaign, I ventured outside and visited landmarks and areas and captured a series of clips that relate to what ...

  What is the proposal for? This proposal is for a City of Culture campaign, where we will see Liverpool City being awarded the title of Capital of Culture and host events to celebrate and promote the area.  WHAT IS BEING INCLUDED WITHIN THE PROPOSAL?    As this proposal is a bid to be awarded the City of Culture, the document includes plans and ideas in the form of occasions or events, that will celebrate the award. For example, hosting an awards night for all across the Liverpool City Region districts on what people have done in their communities or any competitions that have been entered etc. The places included and the dates of events are also included to allow a perception of time for the  FORM / GENRE There will a variation of how I am going to advertise and promote my proposal. This will be done using many different mediums, following all the suitable code and conventions for that medium.  For example, I aim to be going right ac...

  Above is an insight of the work in which I have created throughout the course of the last couple of years in Digital Media. Written work is also included within the blog and evidence of books and exam units in the correct tabs.    Some elements are yet to be uploaded due to difficulty of access to school files studying at home as a consequence from the pandemic. I intend to have it uploaded when access can be made / back in the school premises.

  University is a place where many people want to go to further their education and become as close to an expert as possible in their field of interest. Getting that higher educated is a very common and popular way of paving the way to success in a certain subject, whether it be media, archaeology or chemical sciences. Below are a range of Digital media courses or  related followed by their requirements for application and entry. University of Salford - Graphic Design I have personal first hand experience with the application process for this university as it is my desired one to attend. As well as the requirements (112 UCAS points or BBC with at least a B in any Art/Design subject), I was required to submit a portfolio of some of the graphic design work I had produced to date. From there, they will critique your work and an update will appear on your UCAS track with an update on whether an offer has been received or not.  Course Length: 3 Years Course Fee per/annum: £9,...

  LO2.2 - SWOT Analysis LO2.2 Prospective Employers  What do they want? List qualifications needed and i n particular, looking at  what skills employers want and any likely interview requirements.    - Analytical Skills > These skills are important as it is vital to understand what is either being portrayed or completed and what the reasons are for that. Communication is key, so having communication and analytical skills will get you a long way in the media industry. Having the audience understanding what is occurring and why it is happening will extend the market of your product or medium and bring success to whatever you aim to achieve. - Project Management > Being good at managing what is happening around you and what other people are doing is quite important for the media industry. Sometimes a project may cover several different departments with different tasks sharing the same deadline and budget. Knowing what has been done and what needs to be compl...

  LO1.2 - What is the best CV? My Personal CV  CV stands for ' curriculum vitae ' and is a formal document that features your qualifications, education, previous employment and some facts about you that makes you stand out from the rest. This document is a vital part of your life as it is what represents you and allows you to venture into the world of work. You will always be asked to provide a CV document whenever going to apply for a job or role in a certain industry. CVs also provide the employers the necessary contact information whether it is needed or not as well as the personal information such as your address. The better presented the CV is, a more professional and positive attitude will come across from yourself, leaving the employer more likely to consider you as a placement for the applying role. It is vital that all history of employment and qualifications are updated as sometimes experience can outweigh the knowledge and vice versa, however, leaving the employer w...

What is a personal media profile? A personal media profile A personal profile is a platform in which represents yourself. It may consist of many objectives you have achieved, your interests and what you can offer. Having a personal media profile is similar to having a digital portfolio. It is a place that can bring potential clients by showing off your work and potential services for people who require a specific job done. However, a personal profile centres more towards the person rather than the work and could be a good way to bring a good connection between people and a good way discuss certain topics with new opinions on matters.  A social media profile A social media profile covers a whole range of uses. One use could be for general presence to access the latest feed to be updated on, whilst also showcasing your general life to your followers. On a more professional side, social media accounts are very useful. Whether you have an Instagram, Facebook or Twitter, having an onlin...